PROJECTS OBJECTIVES:
- Research to find pain points in gut health and celiac awareness
- Integrate research for informed design decisions
- Create relevant and effective deliverables for the awareness campaign.
OVERVIEW:
This project was my thesis project for the final year of my degree program. It required me to create a solution based on the research I was doing in the winter of 2025. The study involved surveying participants for their knowledge and awareness around gut health and celiac disease in particular, since it was the primary focus of the awareness campaign.
Tools:
- Adobe Illustrator
- Adobe Photoshop
- Adobe XD
- Adobe InDesign
Solution:
Simple yet engaging graphics were the main inspiration for the design of the assets, aimed at raising awareness. The graphics style is simplified and uses brighter and attention-grabbing colours to stop people in their tracks. Inspiration was taken from the abstract shapes found in a healthy gut microbiome to tie-in the health-conscious focus of Feel Good.
